Tommy's Booze is the brainchild of Dan Leuzzi and Tom Giurioli, the owners of Freddy’s Pizza in Windsor, born out of COVID, the humble beginnings of a customer's lemons and an old family limoncello recipe.
When customers and mates expressed their love for the drink, and a buyer at Coles discovered it on a night out, they found themselves in the big time.
DO. has established a unique positioning for Tommy's in an increasingly cluttered liquor industry. To help them achieve this, we provided the framework for two hospo guys to channel their personalities, community, passion and creativity into the makings of an actual brand, with a launch strategy, brand positioning and pillars, content calendar, PR, events, partnerships and more.
In doing so, Tommy’s is a fun, vibrant and emerging player in the spirits category and one we believe will be around for years.
01. annual marketing calendar tactical planning
02. strategic counsel
03. social media management
04. consumer research and analysis
05. brand partnerships and collaboration
06. influencer identification and management
07. retail and customer sales campaigns
08. production management
09. video and photography styling and production
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